Fishing gear specialists since 1979
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Pike fishing
How to rig soft plastic lures
Article
Catch zander
from shore in the fall!
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Video
Fall perch
How to succeed with lures
Video
New arrivals & favorites
October 2026
Romain & Yannick
Ardent Pêche,
a selection unlike any other in France
Ardent Pêche is a mail-order fishing tackle company founded in 1979 in Pontivy, Morbihan.
In the heart of Brittany, close to beautiful rivers and the sea, we have developed a range of fly-fishing and lure-fishing gear perfectly suited to today’s fishing techniques.
We continually refresh our gear selection to offer anglers the best lures, high-performance rods and reels at the best prices.
We can offer advice and share our expertise based on the fish you’re targeting and where you’re headed. Our wide range of gear is for beginners and the passionate experts we meet and serve every day alike.
Free delivery
from €49 purchase
Shipped within 24h
for in-stock products
Free returns
Free exchanges
Personalized advice
by phone and email